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The best way to differentiate between a real and fake diamond ring when shopping online is to look for a certification from the Gemological Institute of America (GIA). This certification will include an evaluation of the 4Cs of the diamond (cut, clarity, color, and carat weight), as well as a plotting diagram or "fingerprint" unique to that particular diamond. If the seller does not have a GIA certificate for the diamond ring you are interested in, then it is likely fake. You can also ask for additional photos of the ring from different angles to get a better idea of its quality. Finally, be sure to only purchase from reputable online jewelers who have good customer reviews.