02-16-2017, 09:04 AM
(This post was last modified: 02-16-2017, 09:08 AM by Suprenly19.)
adidas neo shoes looks seafoam green. But it’s an illusion; up close that pellucid hue gives way to white, with teal thread stitched around the upper in contoured rows, like lines on a topographic map. That thread comes from a company called Parley for the Oceans, and it’s special, spun from plastic waste and old fishing nets retrieved from the coast of Africa. “It was a functional shoe in that you could put it on,” says Alexander Taylor, an industrial designer who works on special projects with Adidas.The upper on the new design is entirely recycled plastic—about 16.5 old bottles and 13 grams of plastic from gill nets go into a single upper on one shoe.
adidas advantage clean vs is made of two kinds of recycled plastic: PET, used most commonly for water bottles, and nylon from gill nets. PET is relatively soft, easier than most to melt and reincarnate into fibers.The only virgin material in the footwear is the thermoplastic polyurethane in the Adidas foam pellet Boost sole, which gets fused together with biowaste-powered steam. Plus, unlike the first shoe, which was unforgivably stiff, you can actually run, comfortably, in this one.The gill nets, though, were tough. For starters, there’s the smell. As their name suggests, gill nets are made for snaring fish by their gills, so used nets smell, not so surprisingly, like rotting fish
Looking for a way to communicate the urgency surrounding the world’s oceans to hoards of consumers, Gutsch decided his company needed a brand ambassador: Plastic. Plastic is tangible, visual, and easier to quantify than, say, carbon emissions. And with the right technology, you can turn old, bad plastic into new, good plastic—into something consumers can feel okay about buying. adidas bbneo raleigh shoes Like an running shoe.Parley supplies these plastic pellets to apparel partners like Adidas and G. Star Raw. Most recently, Parley announced a partnership with Parsons School of Design in New York.
Nine days before the start of Europe’s quadrennial soccer championship, five stars of the powerhouse German national team accepted a dramatic delivery. Skydivers descended on their training camp bearing the adidas tubular defiant cleats that Mesut Oezil, Thomas Mueller, Mats Hummels, Manuel Neuer and Bastian Schweinsteiger would wear during play in France.Oezil, an attacking midfielder with 11 million followers on Twitter, quickly flashed video of the hand-off to his rabid fans. The same day, striker Mueller did the same to his 2.76 million followers.
adidas advantage clean vs is made of two kinds of recycled plastic: PET, used most commonly for water bottles, and nylon from gill nets. PET is relatively soft, easier than most to melt and reincarnate into fibers.The only virgin material in the footwear is the thermoplastic polyurethane in the Adidas foam pellet Boost sole, which gets fused together with biowaste-powered steam. Plus, unlike the first shoe, which was unforgivably stiff, you can actually run, comfortably, in this one.The gill nets, though, were tough. For starters, there’s the smell. As their name suggests, gill nets are made for snaring fish by their gills, so used nets smell, not so surprisingly, like rotting fish
Looking for a way to communicate the urgency surrounding the world’s oceans to hoards of consumers, Gutsch decided his company needed a brand ambassador: Plastic. Plastic is tangible, visual, and easier to quantify than, say, carbon emissions. And with the right technology, you can turn old, bad plastic into new, good plastic—into something consumers can feel okay about buying. adidas bbneo raleigh shoes Like an running shoe.Parley supplies these plastic pellets to apparel partners like Adidas and G. Star Raw. Most recently, Parley announced a partnership with Parsons School of Design in New York.
Nine days before the start of Europe’s quadrennial soccer championship, five stars of the powerhouse German national team accepted a dramatic delivery. Skydivers descended on their training camp bearing the adidas tubular defiant cleats that Mesut Oezil, Thomas Mueller, Mats Hummels, Manuel Neuer and Bastian Schweinsteiger would wear during play in France.Oezil, an attacking midfielder with 11 million followers on Twitter, quickly flashed video of the hand-off to his rabid fans. The same day, striker Mueller did the same to his 2.76 million followers.
